After a careful market analysis, was born the idea of creating a system not present on the market that would increase the sales of the latest generation lenses by the Optical Centres and reassure the customer during the purchase phase.
The project took the form of Clipsystem, a concentrate of innovation that immediately presented itself as a cutting-edge lens testing system, and soon turned out to be much more: not just a tool of conscious choice by the customer, but also a new opportunity for differentiation and business for the Partner Optical Centres.